Web
Challenge: This is a landing page for small restaurants that do not yet have a partnership with DoorDash for online orders. The goal is to show setting up their account is easy and it can significantly improve their sales.
Approach: This landing page is for small business owners who are may not know how DoorDash could simplify and grow their business. My aim was to show that signing up was the best way to get the simplicity they want and lighten their load. At the same time, the business owners can grow their business in the way they want. The tone is intentionally simple, casual, and reassuring. Design credit: Ricky Crespo
Challenge: The Kensington Home is solely donor funded. This task was to provide an About Page, that not only informs about the Home, but converts visitors to their website into monthly donors. The audience is primarily 50+ animal lovers that cannot take another pet into their home at present. The goal is to have them join the mission financially.
Approach: In line with the mission of Kensington, the tone of the page is empathetic and caring. Through creating connection with the reader and showing the impact of Kensington, the About Page invites the reader to join the mission through signing up for the newsletter or committing to a monthly financial contribution.
Challenge: The target audience is 50-80 adults who have lost mobility and the ease of life they enjoyed. They are seeking a solution to regain mobility and overcome stiff, achy joints. They are not used to taking supplements and are hesitant, despite medical recommendations.
Approach: Aware of the hesitancy of the target audience, I wanted to make sure the product benefits and features were front and center. The tone is hopeful and down to earth, aligned with the assuring message that this product will deliver results and get them back to the life they desire.